Saturday, November 08, 2008

Learn, Play, and Sell Your Car for Cash





The day care at Bergen and Franklin is putting the finishing touches on a great new mural, but it's stuck beneath a woefully incongruous advertisement. Look at the first and then the second picture--doesn't the latter look about 1,000 times better? Isn't there something that they can do about this? I suppose the landlord is getting paid, but it's a real shame, aesthetically speaking. I don't watch enough current kiddie TV to know if the characters on the wall are recognizable figures or the artist's creations, but either way, it's a welcome splash of color after the drab block of abandoned industrial buildings between Dean and Bergen.

As for the billboard, it has all the perks of a cheaply-made eye-grabber, not unlike those bizarre Georgi vodka ads on the buses. The formula is simple enough: woman in suggestive state of excitement, product, large font. This ad in particular strikes me as uniquely awful, however, because a) her expression isn't quite right--it's overkill and obviously posed at the same time--but more importantly, b) she doesn't have even close to an exciting amount of money. Look closely--those are mostly singles! There are two tenners stuck in her left hand, but the rest are Georgies, and if you add up what look like wads of cash from afar, you realize she's holding $42. Forty-two bucks? Most cars have to be worth more than that for scrap alone! Not to mention the fact that posing their "sexy lady" with all one-dollar bills suggests that she didn't get them from selling a car.

I wonder if there was some logic to filling her hands with ones, or if this ad was done so cheaply that when the time came to give the model some money to hold, everyone at the shoot just fished around in their pockets and gave her what they had. At least they drew the line at coinage.

2 comments:

  1. LOL I love your description and the part about it being only $42.
    I've been thinking about graffiti art recently-- my environmental policy class had a guest speaker from the Pennsylvania Resource Council, a nonprofit that runs anti-litter campaigns, household hazardous waste collection days, helps big buildings like the convention center to implement recycling programs, etc. One bit he mentioned was their anti-graffiti project, where they recruit volunteers to paint over graffiti with white paint. He said "some people see it as art, but we definitely don't view it that way." I was disappointed to hear that- I miss some of the murals we used to see running around Chicago and there's some neat stuff in Pittsburgh as well. Even if not everyone likes the aesthetic, I don't see the usefulness of classifying it with discarded cigarette butts and plastic bags in the gutters.

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  2. its really shows how much you do outside of work... to count $42 in the lady's hand ha ha ha priceless nick... good job

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