
top: a new t-shirt design, coming soon from About Time Boutique.
above: Jamie Hef's mural for the pawn shop.
J.C. Leyendecker does not actually live on Franklin Avenue. The turn-of-the-century artist and illustrator was born in Germany, moved to Chicago (where, like
the lady, he attended the School of the Art Institute), and lived out his days in New Rochelle, creating more than 300 covers for the Saturday Evening Post along the way. Were it not for Norman Rockwell (whose work is currently on display at the
Brooklyn Museum), he'd be the most famous Post cover artist, but second-place to the guy who painted "
The Four Freedoms" ain't half bad.
So why are we talking about J.C. Leyendecker? Two weeks back, when I posted a notice about the
CHCA's special meeting regarding the pawn shop, I linked
Nostrand Park's post about the new mural that the owner commissioned from local artist
Jamie Hef. Predictably,
the post got a lot of comments, as did Nostrand Park's, and we both received one from "yuppiekillah" that read as follows:
Hay yuppies… lets start your art education now…. if you guys had any culture or any love for art then you all would have done your research on the art your so aggressively slandering..that baby is actually a reference that is about a hundred years old from a well know artist by the name of Joseph Christian Leyendecker (March 23, 1874 – July 25, 1951)who was one of the pre-eminent American illustrators of the early 20th century. He is best known for his poster, book, and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for the Saturday Evening Post. Between 1896 and 1950, Leyendecker painted more than 400 magazine covers. During ‘The Golden Age of American Illustration’, for the Saturday Evening Post alone, J. C. Leyendecker produced 322 covers, as well as many advertisement illustrations for its interior pages. No other artist, until the arrival of Norman Rockwell two decades later, was so solidly identified with one publication. Leyendecker “virtually invented the whole idea of modern magazine design.” He also influenced Norman Rockwell, who, if your cultured(pun intended)??? should know is one of the most popular artist of modern illustrations….learn something people and learn something through art every once in awhile…..PEACE=Positive Education Always Corrects Errors
Most of the above can be confirmed at
Wikipedia (actually, most of the above is copied from Wikipedia), so let's take yuppykillah's advice (incidentally, when the
Daily News covered this story last week, they received the same comment, albeit from a poster named "communitypawn," which is the name of the pawn shop's parent company). Google "
JC Leyendecker babies" and you get a whole lotta babies. Does Hef's mural evoke Leyendecker's illustrations? I suppose
this cover and
this one are the closest comparisons, but I'll leave that one up to the readers (if you've got more to say, you can join a productive conversation on
Brooklynian, or post something absolutely insane on
Yahoo like the rest of the Yahoo commentariat).
Meanwhile, another
Franklin Avenue merchant,
About Time Boutique, has unveiled a new line, "
I am Franklin Ave," that also utilizes a classic Leyendecker image, this
Saturday Evening Post cover from Thanksgiving 1921. Who knew that an early-20th century illustrator would play so prominent a role in Crown Heights merchant politics in 2010?
Just one more thing, because I think this has been getting lost in the shuffle: there is actual data out there about the impact pawn shops have on communities, and it reveals that
pawn shops are bad for communities, for two reasons: 1) they correlate strongly with increased property crime and 2) they trap people who don't have access to credit in cycles of short-term debt that lead to long-term fiscal problems. Are pawn shops the end of the world, or even the worst thing facing Crown Heights? No, of course not - but crime and debt are serious issues, and I told Bob/Eugene as much
when I spoke to him (the data I reference is linked here as well). Sure, pawn shops are legal (though the "jewelery store" may still be a zoning violation, in which case it is illegal), but legal and moral are not the same thing.
So, please, make any and all arguments, especially about the use and abuse of J.C. Leyendecker and babies, but keep these facts in mind (or share some findings that argue differently).