Monday, May 16, 2011

Franklin Getting an Old-School Ice Cream Parlor

A few weeks back, landlords and local leaders Kevin and Garnett (no, not Kevin Garnett - I'm talking about the masterminds behind About Time Boutique and the Franklin Avenue Kids Day) asked community members what they wanted to see in their storefront at 733 Franklin. If you've walked by in the past couple of weeks, you might already know this, but the answer has arrived - they'll be opening a classic ice-cream parlor and candy store (better interior shots to come), with space in the back for events, both for kids and adults. Kevin promises that it'll have all the things you want an ice cream place to have, with a few twists here and there to keep it interesting. They're aiming to open sometime between the end of June and the end of July, in time for the 2011 Kids Day (watch this space for more information on that, too).

Also, speaking of cool new spaces, the Breukelen Coffee House has finally opened their back room, an awesome multi-purpose space for everything from live music to vintage/craft sales. Swing by and check it out.


  1. I hope they sell chili and stews in the slow winter months.

    And coffee year round.

  2. I'll agree with coffee and tea. Also malts and shakes and whatnot - that would be awesome!

  3. Yay for sweets in the 'hood! Looking forward to it.

  4. Please make your own organic ice creams, or at a minimum let it be RBGH free. I want to frequent often, already...

  5. I use to love Franklin Ave but I've been priced out. It use to be unique, now it's just a carbon copy of every other hipster haven. Over priced coffee, burgers, $40 T-shirts, Organic bodegas etc. Now they wanna open up a fancy hipster Ice cream/candy shop? How about opening a fucking grocery store I can afford to shop at or a place where I can get a meal for less than $12. No flavor,no character, no love.

  6. I really love ice cream and candy BUT please don't make it organic. Just make ice cream like ice cream. Organic=scam. I like franklin ave, but like Paul, I can't ever go to any of these new places because of the prices. The new places sure look beautiful though. :] Nice to walk by, just can't go inside, haha.

  7. These last comments raise some important points; everything that is opening seems to be targeted toward the new residents who have higher incomes. Not sure what the answer is--capitalism is like that. What about Compare Foods though--their prices seems reasonable--and they seem to want to serve the entire neighborhood.

  8. I compared prices of Compare foods to other grocery stores in Sunset Park and found their produce to be way overpriced as well as their general goods. Hell, Trader Joes blows them away in pricing and they're not in a low income neighborhood. I like new business and economic growth, but the new hipster spots rarely hire locals and Compare Foods brought in workers from other areas of NYC.

  9. Paul maybe you need to make more money...

  10. LOL. Maybe. We could all make more money. I work in film and get compensated for my labors well but I use to make pennies and have been on government assistance before so I try to see things through the eyes of the people who have the least political and financial power. The poor seldom have the time or resources to write blogs or even post on them.

  11. I have an idea! Sell cards too! Please! Like Birthday cards and Get Well cards, etc.

    I always have to plan ahead to go to a Duane Reade or Walgreens to get a birthday card for people.

    And for things like today when I realized that my mom's birthday is Saturday - I could use a nearby card shop - Now I have to go out and get one so I can send it tomorrow morning - I need a place that isn't Mazon with their 1 rack of cards I would never give to anyone.

    They could be mass-produced cards - just give me a wide variety -- or they could even be local artists' work. Maybe even Kevin screen printing cards - Just generic sayings and pictures for everyone that are cool and attractive looking.

  12. Liz-
    Due to the internet, most card places have gone out of business, but I have long dreamed of creating a device that would print cards.

    Basically, one would pick a card from a computer screen and the device would then print the card in color and on thick, quality paper.

    Card stores lose a lot of money when they over order on cards (like Mother's day) and this would eliminate the need to stock cards, and ensure people have a huge selection.

    ...but even if they don't follow my idea, I'm glad storeowners are seeing that there is money to be made on Franklin Ave.

  13. I love ice cream and I'm a "new" resident to the neighborhood (been here a couple of years) but I do share some of the concerns about price and audience. I'm not going to buy a $5 organic ice cream every week, but I currently happily trek over to Flatbush for a $2 Uncle Louie's. Please make the prices reasonable. I know "reasonable" is a relative term, but it would be nice to have an ice cream spot that isn't a slap in the face to any working person.

  14. Paul...

    Um, maybe you shouldn't live in New York City? It's expensive here, I've heard. I live paycheck to paycheck and find a combination of Compare Foods, Trader Joe's (when I feel like something fancy but remain broke) and a local CSA to fit my food shopping needs just fine. Also? Have you seen the space in question for this post? A grocery store in THERE?

    That being said, I would have voted for a community-oriented bookstore, a daycare or space otherwise oriented for child care, or a reasonably priced pet shop.

  15. While we have our preferences on what we would like to go in these spaces as they become vacant and/or renovated, what actually goes in is up to the new tenant and landlord.

    The landlord must believe that the potential tenant has a business model that will generate enough earnings for the tenant to pay rent.

    ...the tenant has to convince the landlord of same.

    As much as I would love a bookstore, daycare or pet store to open, such places have very low profit margins and are on the decline in most NYC neighborhoods.

    I'm just glad the landlords have quickly found a tenant and/or business model that they believe will work, and wish them the best.

    ....but I suspect they will have a hard time getting me to leave Blue Marble Ice Cream on Underhill.

  16. According to everyone the ice cream and candy will be very affordable. they're not looking for anyone to "stop" going to their favorite ice cream shops in brooklyn... they just want to have a cool ice cream and candy store in crown heights. they will have all types of ice cream and YES it will be affordable. They're not looking to charge 4bucks for a cone. thats crazy. i specifically asked that. lol. you're looking at $2.50, not sure. I heard glucose free & vegan may be available. MikeF from my understanding your idea has been ringing bells! Kevin & Garnett are looking for feed back from the community! What type of flavors do you like & what are some of your favorite candies from a kid? i gave them some of my fav's. this is where they are heading. they are the landlords. trust me i've been by there a few times... it's for everyone in the community. it's a dream and they're just living it. have you guys seen inside since this blog pic was posted? wow! keep up the good work and yes we want soups in the winter!!! stop by and tell them what type of stuff you'd like to see. this is a great intro to the summer. i need a store front on franklin myself.

  17. LOL. I bet some of the folks complaining about pricey icecream in the hood have no problem paying $4 or more for a cup of Starbucks, or a cone at Haagen Dazs. If the icecream is good, I'll pay. No more walking down to PS Haagen Dazs, YAY. But how will I work off the fat that will surely come from icecram right up the block. Darn you, Kevin and Garnett!!!

  18. I hope that vegan options are offered! Let's keep up the vegan trend in the hood (e.g. Veggie's, Natural Blend and many options at Nam's and Pine Tree).

  19. ugh...but one of my grandmothers doesn't use the internet! Where will I go then?! I need cards! I'm just talking like 10 generic prints.
    1. Happy Birthday
    2. Get Well Soon
    3. Congratulations
    4. Happy Mother's Day
    5. Happy Father's Day
    6. With My Deepest Sympathies...
    7. Happy Valentines Day
    8. Happy Holidays
    9. Thank you
    10. You're Invited

    That's it. Do it with a nice print/design/picture. And I will buy them!

  20. OMG this is so exciting! Ice cream all summer long!
    I'm even going to Vodou Bar on Sundays for their "adult" ice creams... haha! #tipsy

  21. Park Delicatessen sells cards.

  22. I'm not sure where people have been buying groceries, but food in this neighborhood, especially in "grocery" stores, has never been cheap or even affordable when you consider what the average income is for this area. What makes it even worse is that half the time the "fresh" food was a day away from rotting when purchased.

  23. I find it weird that people would even request "organic" ice-cream. If you shop organic because you don't want to put junk into your body, then why would you even eat ice-cream? Ice-cream is incredibly unhealthy.

    I look at a lot of the packaged foods sold in places like Pine Tree and wonder why people bother. It's "organic" (according to the manufacturer anyway, whatever organic means) but it's also full of preservatives, oils, salt, and sugar. If you really want to be healthy, then why not just avoid chips, cookies, ice-cream, and other junk.

    Eat a piece of fruit or some carrot sticks instead. Also a lot friendlier on the wallet. In the present and the future when those who are scarfing down the organic beer, chips, and ice-creams are paying out to doctors who are treating their cardiac issues and diabetes.

  24. Klein's has cheap (and tasty) vegan ice cream. It would be rad if they got a few flavors from Klein's each week like pistachio. Lotsa pistachio.

  25. To Anonymous,

    I understand NYC is expensive, I work in the film industry and make enough to live here comfortably. I participate in a CSA, grow my own vegetables and try to spend my money wisely. So hinting that I should simply move out of my hood because I'm complaining about the increased cost of goods is moronic and you should make that same statement towards the lower income people who call Franklin Ave their home. I work hard for my money and refuse to throw it away on $7 cups of juice, $10 burgers, $40 T-shirts, when I can go and buy the same goods for half the price sometimes mere blocks away. Most of the new population move to Brooklyn out of their choice, because they have the resources to do so. The lower income population do not have those resources so to tell them to simply move or get a better job or to leave NYC is ridiculous. I decided to move to Sunset Park to escape the flow of white privileged hipsters that have take over parts of Brooklyn. I love diversity but eventually Franklin Ave will be Williamsburg and diversity will be non-existent.