Kevin Philip has done it again. In the time that it takes most business owners to get one single license approved by a city agency, he's converted About Time Boutique into a beautifully-appointed new sandwich shop, TasteBuds, which will start training staff next week in preparation for a soft opening on June 15. ILFA snuck in today as Kevin was working to hear about all the ways in which this sandwich shop will stand out.
The Food: Why else would you go in, right? Classic sandwiches and some new twists, hot and cold, made with fresh local ingredients (including bread from a beloved NYC bakery) and some choice imported meats and cheeses. This is not your basic deli - this is a serious sandwich shop. There'll be some tasty items around the edges, too, for those who don't always want their meal between two slices of bread, including some award-winning chili. ILFA plans to eat my way through the menu one sandwich at a time - here's hoping they have some of those "buy 9 and get the 10th free" cards.
The Look: Someone who's built out big-budget bars as an electrician and designed t-shirts for years knows how to make a place beautiful. There are more photos below, but touches include a great mural on one wall, homemade tables, cozy soft lighting up front for summer evenings, and an original Redbird subway strap (pun intended). Oh, and did we mention the sign?
The Sign (and what it stands for): Nearly 15 years ago, when Kevin was first getting started in the screen printing business, he found an experienced local signmaker who was willing to sell him some basic equipment to get off the ground. Every time Kevin's needed a sign for a business since, he's gone to the same guy, but a decade and a half later, it was the signmaker's son, now in the family business, who made the stencil for the TasteBuds sign (from Kevin's own design). A little local reciprocity to keep business close to home: that's how Kevin and Garnett (the Franklin Avenue Merchants founder) do things, whether they're hiring locally or putting on the Kids Day. Shop local - see you at TasteBuds.
You knew they'd have great-looking t-shirts.
Even the iPad-register-dock is homemade.